AI SEO: get recommended by AI. Not just ranked on Google.
Over 1 billion people use ChatGPT every week. 68% of Google searches now show AI Overviews. If your business isn't structured for AI, you're invisible to a growing share of buyers.
What is AI SEO?
AI SEO is the practice of structuring a business's website, data and reputation so that AI answer engines name that business in their answers. Where traditional SEO competes for a place in a list of ten results, AI SEO competes to be one of the one or two businesses an answer engine actually names.
The same discipline goes by several names. Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), LLM SEO and AI search optimisation all describe the same work: making a business legible to ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot. AMACCA Digital calls it AEO, because that is the term that describes what it does. If you arrived here searching for an AI SEO agency or a GEO agency, you are in the right place.
The work itself is concrete: structured data (JSON-LD schema) so engines can parse who you are and what you do, entity consistency across your site, Google Business Profile and directory listings, E-E-A-T signals that make you a credible source to cite, an llms.txt file that tells AI crawlers what matters on your site, and content written so an answer engine can lift a clean answer straight out of the page.
If you want to see where your own business currently stands, the free AI visibility audit tests how you appear across the major answer engines before any work is scoped.
Search has changed. Most businesses haven't.
Traditional SEO gets you on a list of 10 results. That's been the game for 20 years. The game has changed. AI answer engines, ChatGPT, Perplexity, Google AI Overviews, don't show a list. They name one or two businesses. That's it.
If your business isn't structured for AI, you're not on the shortlist. You're not in the conversation. This isn't a niche trend, over a billion people use ChatGPT weekly, and more than half of Google searches now trigger an AI Overview that appears above the traditional results.
The businesses AI recommends aren't always the biggest or the most established. They're the ones with consistent, well-structured data across their website, reviews, directory listings, and social profiles. That's what AEO fixes.
What's included
- Structured schema markup, LocalBusiness, FAQ, Service, HowTo, Product
- E-E-A-T authority signals built into your content and site structure
- Cross-platform consistency audit (website, reviews, directories, social)
- FAQ and authoritative content structured for AI extraction
- Review strategy and citation building
- Google Business Profile optimisation for AI visibility
- Social profile alignment across all platforms
- AI visibility monitoring and reporting
- Ongoing optimisation as AI search evolves
How we approach AEO
AEO is not just about your website. It's about your whole online presence. AI engines cross-reference your website, Google reviews, directory listings, social profiles, and citations before deciding whether to recommend you. If any of those are inconsistent, incomplete, or missing, you're out.
We start by auditing everything, website structure, schema markup, review profiles, directory listings, social accounts. We map every gap and inconsistency. Then we fix them: adding structured data, aligning your information across platforms, building the authority signals AI engines look for.
This is a different discipline from SEO. SEO is about ranking on a list. AEO is about being named as the answer. The strategies overlap in places, but the approach is different, we wrote a deeper breakdown in SEO vs AEO: what's the difference. And because AI models update constantly, this isn't a one-off project, it needs ongoing attention as the AI models change. If you're new to the concept, start with our plain-English AEO guide.
Common questions
Is AI SEO the same as AEO and GEO?
Yes. AI SEO, AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), LLM SEO and AI search optimisation are different names for the same discipline: getting a business named and cited by AI answer engines. The industry has not settled on one label yet. We use AEO with clients because it says what the work does.
What's the difference between SEO and AEO?
SEO targets Google's traditional search results, the list of 10 blue links. AEO targets AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, which recommend 1-2 businesses directly. SEO gets you on the list. AEO gets you named as the answer. You need both.
Can ChatGPT really recommend my business?
Yes. When someone asks for a recommendation, like "best personal trainer in Manly", ChatGPT pulls from structured data across your website, reviews, directories, and social profiles. If your data is consistent and well-structured, you can absolutely be the business it names.
How do you measure AEO results?
We monitor your business mentions across ChatGPT, Perplexity, Google AI Overviews, and other AI answer engines. We track whether you're being recommended, what queries trigger your mention, and how your visibility changes over time.
Is AEO a one-time thing?
No. AI models update constantly, new training data, new algorithms, new competitors entering the space. Ongoing optimisation is essential to maintain and improve your AI visibility. This is a moving target, not a set-and-forget task.
Is your business invisible to AI?
Free AI visibility audit within 24 hours. No lock-in contracts, no pressure.