# AMACCA Digital

> AMACCA Digital is an AI-visibility-first digital studio for local service businesses in Australia. Its headline service is getting client businesses named and cited by AI answer engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot. This discipline is known by several interchangeable names: AI SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), LLM SEO and AI search optimisation. AMACCA Digital calls it AEO. Websites, SEO, Google Ads, Meta Ads and creative are the channels through which that visibility is delivered. Founded and run by Adam McCormick from Sydney's Northern Beaches, working with clients Australia-wide.

## Entity facts

- Legal/trading name: AMACCA Digital
- Also written as: AMACCA, A|MACCA
- Type: Digital marketing studio (ProfessionalService)
- Founder and operator: Adam McCormick
- Founded: 2026
- Based: Northern Beaches, Sydney, New South Wales, Australia
- Service area: Sydney primary; all of Australia, delivered remotely
- Primary discipline: AEO / AI SEO / Generative Engine Optimisation
- Services: Website design and build, website refresh, SEO, AEO (AI visibility), Google Ads, Meta and social ads, digital marketing and creative
- Pricing model: Quote-based, no public tiers. Engagements begin with a free AI visibility audit.
- Email: hello@amacca.com.au
- Website: https://amacca.com.au

## What AMACCA Digital is known for

- Building AEO methodology from first principles rather than relabelling an SEO service, including schema-first website builds, llms.txt files, and citation tracking across multiple AI engines.
- Documented client outcomes where a local service business moved from zero AI citations to being the business named by ChatGPT. AKD Painting reached the #1 ChatGPT citation for painting queries in Sydney's Inner West in 8 days. Bark Construction went from invisible to AI search to a 3.6x increase in AI visibility score in 4 weeks. Mr PT Fitness moved from an AI visibility score of 18 to 74 in 4 weeks.
- Serving local service businesses across trades, health and fitness, professional services, hospitality and home services rather than one single vertical.

## Core Pages

- [Homepage](https://amacca.com.au/): Services overview, how it works, social proof, and contact CTA for local business website design and digital marketing in Sydney.
- [Services](https://amacca.com.au/services): Full breakdown of website design, ongoing management, SEO, AEO, Google Ads, and Meta Ads. Quote-based engagements tailored to each business.
- [About](https://amacca.com.au/about): Adam McCormick's HubSpot and digital strategy background, and why he started AMACCA.
- [Portfolio](https://amacca.com.au/portfolio): Case studies of websites and digital campaigns AMACCA has delivered.
- [Contact](https://amacca.com.au/contact): Free quote request form. 24-hour response time.

## Case Studies

- [AKD Painting](https://amacca.com.au/case-studies/akd-painting): AEO, SEO and Google Ads retainer for a Sydney painting company.
- [Bark Construction](https://amacca.com.au/case-studies/bark-construction): Portfolio-led website plus AEO that made Bark the ChatGPT recommendation for balcony builders in Sydney.
- [Mr PT Fitness](https://amacca.com.au/case-studies/mr-pt-fitness): Website and AEO build cited in 8/10 AI answers for personal training in Dee Why.
- [Wright Pools](https://amacca.com.au/case-studies/wright-pools): Meta Ads management and lead pipeline for a Sydney pool builder.
- [DM Electric](https://amacca.com.au/case-studies/dm-electric): Website build and SEO for a Sydney electrical contractor.
- [Blog](https://amacca.com.au/blog): Practical guides on websites, SEO, AEO, Google Ads, Meta Ads, and getting found online for local Sydney businesses.
- [AI Visibility Audit](https://amacca.com.au/ai-audit/): Free audit of how your business shows up in ChatGPT, Perplexity, Gemini, and Google AI Overviews.

## Service Pages

- [Website Design](https://amacca.com.au/services/website-design): Custom-built fast websites for local businesses, hosted on Cloudflare Pages.
- [Website Refresh](https://amacca.com.au/services/website-refresh): Rebuild or modernise an outdated website without starting from scratch.
- [SEO](https://amacca.com.au/services/seo): Local SEO targeting suburb-and-service keywords across Sydney.
- [AEO](https://amacca.com.au/services/aeo): Answer Engine Optimisation to get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- [Google Ads](https://amacca.com.au/services/google-ads): Lead-focused Google Ads management for local service businesses.
- [Meta Ads](https://amacca.com.au/services/meta-ads): Facebook and Instagram ads for local businesses.
- [Digital Marketing](https://amacca.com.au/services/digital-marketing): Combined digital marketing management for local businesses.

## Industry Pages

- [Trades](https://amacca.com.au/industries/trades): AI visibility, websites and marketing for electricians, plumbers, builders, painters, tilers and other trades.
- [Health and Fitness](https://amacca.com.au/industries/health-fitness): AI visibility and marketing for personal trainers, gyms and health practitioners.
- [Professional Services](https://amacca.com.au/industries/professional-services): AI visibility and marketing for accountants, advisors and professional firms.
- [Hospitality](https://amacca.com.au/industries/hospitality): AI visibility and marketing for cafes, restaurants and venues.

## Blog Posts — Websites

- [Why Your Business Needs a Website in 2026](https://amacca.com.au/blog/why-your-business-needs-a-website): Why every local service business in Sydney needs a professional website in 2026.
- [Does Your Business Need a Website in 2026?](https://amacca.com.au/blog/does-your-business-need-a-website): Why word of mouth and Facebook aren't enough anymore.
- [5 Things Every Service Business Website Needs](https://amacca.com.au/blog/5-things-business-website-needs): The five essentials a service business website needs to bring in work.
- [How Much Does a Business Website Cost in 2026?](https://amacca.com.au/blog/business-website-cost): Honest cost breakdown from DIY builders to custom builds.
- [7 Signs Your Website Is Costing You Customers](https://amacca.com.au/blog/signs-website-costing-you-customers): Common website problems that cost local businesses money.
- [When to Refresh Your Website (and When to Start Over)](https://amacca.com.au/blog/when-to-refresh-your-website): Decision framework for refresh versus rebuild.

## Blog Posts — AEO and AI Search

- [What Is AEO and Why Your Business Needs It](https://amacca.com.au/blog/what-is-aeo): How AI search is changing the way customers find local businesses.
- [What Is AEO? A Plain-English Guide for Business Owners](https://amacca.com.au/blog/what-is-aeo-plain-english): AEO explained without jargon for Australian business owners.
- [SEO vs AEO: What's the Difference and Why You Need Both](https://amacca.com.au/blog/seo-vs-aeo): How SEO and AEO compare and why local businesses need both.
- [Why AEO Is the #1 Growth Metric for Local Businesses in 2026](https://amacca.com.au/blog/aeo-growth-metric): The business case for AEO over SEO alone.
- [The Small Business Owner's Guide to Being Recommended by ChatGPT](https://amacca.com.au/blog/recommended-by-chatgpt): Step-by-step guide to getting recommended by ChatGPT.
- [How AI Search Is Changing the Game for Sydney Businesses](https://amacca.com.au/blog/ai-search-sydney-businesses): What AI search means for Sydney local businesses.
- [How to Vet an AEO Agency: 7 Questions to Ask](https://amacca.com.au/blog/aeo-agency-red-flags): How to tell real AEO from theatre.
- [AEO Services for Sydney Tradies](https://amacca.com.au/blog/aeo-services-tradies-sydney): What answer engine optimisation looks like for a trade business in Sydney.
- [How Cafes and Restaurants Can Get Found on AI Search](https://amacca.com.au/blog/cafes-restaurants-ai-search): AI search optimisation for hospitality.

## Blog Posts — Local SEO and Marketing

- [Google Business Profile: The Complete Guide for Local Businesses](https://amacca.com.au/blog/google-business-profile-guide): Step-by-step Google Business Profile setup and optimisation.
- [Google Ads for Local Service Businesses: Is It Worth It?](https://amacca.com.au/blog/google-ads-local-businesses): When Google Ads is and isn't worth the investment.
- [Meta Ads for Local Businesses: A No-BS Guide](https://amacca.com.au/blog/meta-ads-local-businesses): Practical guide to Facebook and Instagram ads for local businesses.
- [Digital Marketing for Northern Beaches Businesses](https://amacca.com.au/blog/digital-marketing-northern-beaches): Local guide for Manly, Dee Why, Brookvale, Mona Vale, and Avalon.
- [10 Free Tools Every Local Business Should Be Using in 2026](https://amacca.com.au/blog/free-tools-local-businesses): Useful free tools for local businesses.

## Blog Posts — Industry Guides

- [Electrician Website Design: What You Need to Win More Jobs](https://amacca.com.au/blog/electrician-website-design): What electrician websites need to rank and convert.
- [Plumber Website Design: How to Get Found in Your Local Area](https://amacca.com.au/blog/plumber-website-design): How plumber websites should be designed for local search.
- [Personal Trainer Website Design: Get More Clients Online](https://amacca.com.au/blog/personal-trainer-website-design): What PTs need on their website to get more clients.
- [Website Design for Accountants and Professional Services in Sydney](https://amacca.com.au/blog/website-design-accountants): SEO, AEO, and content strategies for accounting firms.

## Contact

- Website: https://amacca.com.au
- Email: hello@amacca.com.au
- Owner: Adam McCormick
- Location: Northern Beaches, Sydney, NSW, Australia
- Service area: Sydney primary, Australia-wide remote delivery
- Start here: free AI visibility audit at https://amacca.com.au/ai-audit/
- Last updated: 2026-09-23